Managing User Acceptance and Use of Technology in Higher Education: An Empirical Study

By Ahmed R. ElMelegy and Amr A. Swid.

Published by Management Education: An International Journal

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This research contributes to the ongoing multi-cultural empirical research on the applications of the Technology Acceptance Model (TAM). Specifically, the hypothesized research model is based on the modified technology acceptance model (TAM2). The study examines the factors that affect students’ perception towards the use and acceptance of technology in higher education in Middle East and Arabian gulf countries using structural equation modeling (SEM). The sample studied consists of 152 students from the New York Institute of Technology Campus. A new construct (faculty emphasis (FE)) is tested. The results reveal that perceptions of internal control (PIC) and perceptions of external control (PEC) have a significant impact on perceived ease of use (PEOU). Perceived ease of use (PEOU) and faculty emphasis (FE) have significant impact on the perceived usefulness (PU) which, in turn, significantly affects students’ intention to use technology (ITU). This study is considered the first in the Middle East. Several practical and theoretical implications of the study are discussed.

Keywords: Technology, Faculty Perception, Acceptance, TAM

Management Education: An International Journal, Volume 12, Issue 1, pp.11-23. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.218MB).

Ahmed R. ElMelegy

Assistant Professor, New York Institute of Technology, Manama, Bahrain

Ahmed R. ElMelegy is an Assistant Professor of Quantitative Methods at New York Institute of Technology, Bahrain. He received a Ph.D. in Management Science with a specialization in Operations Management from Stuart School of Business, Illinois Institute of Technology, Chicago, USA. He worked with the Management Department at American University in Cairo from 1999 to 2004 as an AACSB Accreditation Coordinator. He has more than 10 years of academic experience at the American University in Cairo, Nile University, and New York Institute of technology. His current areas of research include E-Services and Technology, Optimization, Scheduling and Queuing Models.

Amr A. Swid

Assistant Dean, New York Institute of Technology, Manama, Bahrain

Amr A. Swid is the Dean of Students at New York Institute of Technology, Bahrain. His Ph.D. in Management at Aston Business School, Birmingham, UK focused on newcomers’ adjustment and management. Following a successful management career in pharmaceutical industry, he has undertaken several administrative roles at NYIT as Assessment director and Assistant dean. He has more than 12 years of academic experience at Strathclyde, Aston, and NYIT. Generally, his academic research focuses on the challenges of managing professional service firms. In particular, his work investigates how a firm can be systematic in achieving a sustainable competitive advantage by leveraging its employees and technology.